Co-operative Insurance Companies Adds VP Positions

first_imgMiddlebury, VT — Co-operative Insurance Companies has named Gina Larrow its Vice President of Human Resources and Fletcher Brush its Vice President of Education and Community Relations.Appointments to the two new posts were made at the annual meeting of Co-op’s boards of directors in April.”We are excited about these changes in Fletcher and Gina’s roles,” said Jim Sullivan, the company’s president and CEO. “Each of them is now in a better position to work on important strategic initiatives, which in turn puts Co-op in a better position to face the challenges of today’s soft market and tomorrow’s competitive landscape.”Larrow is a new company officer, having held the position of human resources manager at Co-op since 2000. She is a former member of the Middlebury UD#3 school board, sits on the board of directors of the United Way of Addison County, and is active in the Middlebury Union High School junior varsity softball program. A graduate of Champlain College, she holds the Professional in Human Relations designation.Brush has been with Co-op since 1980 and has held positions ranging from claims adjuster to customer relations manager to VP of agency services. Among his many other roles, he is a director of the National Bank of Middlebury and a former president of the Addison County Chamber of Commerce, the Middlebury Rotary Club and Middlebury Community House. For years, he was also involved with MUHS varsity hockey, Middlebury Junior Golf, and the Memorial Sports Center. In 2007, he received the Middlebury College Citizens’ Medal for outstanding contributions to the community.Co-operative Insurance Companies has been meeting property and casualty insurance needs since 1915, offering farm, home, auto, business, and other insurance to people in Vermont and New Hampshire. It is owned by its members and committed to protecting them with fast and fair claims service, loss prevention expertise, and local operations. The company has headquarters in Middlebury, Vermont, with regional claims offices and more than 50 agencies across Vermont and New Hampshire.last_img read more

Members are best for brand advocacy programs

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr As a marketer, I aspire to achieve the results that brands like Apple, Samsung, Coca-Cola, and Nike have seen. Yes, they are some of the world’s most successful companies, but these brands also have some of the strongest brand followers. This is the pinnacle of marketing — when your customers will fight tooth and nail to defend, advocate, and market your brand for you. Isn’t that the dream?It happens more often than you think, though on a much smaller scale than any of these companies. It’s been proventhat referral marketing is one of the most effective forms of marketing. But how do you, as a small company that lacks a multibillion-dollar marketing budget, effectively build, grow, and leverage your customer base to create a successful brand advocacy program?The key is simple. You build a strong foundation and actively engage your customers with your brand. continue reading »last_img read more